Challenge
We Are Pi asked us to recreate the #OITNB prison bus to activate the launch of Netflix's Orange is the New Black S06.
Solution
Together with Hadimassa we proposed fitting the bus with a cel block replica meets photo studio and give our visitors a taste of life behind bars.
Result
A classic American school bus was transformed to prison bus for a month. Visiting Pink Wednesday in Nijmegen, Summer Carnaval in Rotterdam amongst others.