Challenge
Design Nedap's presence at various university career days.
Solution
We created an object that has stopping power as much as it is a conversation starter, by translating the hexagonal shape of the Nedap logo to the item that is at the start of every sketch; the no.2 pencil.
Result
Over 3400 pencils were cut and shaped to size creating a 3m tall scale model of one of Nedap's most prominent projects: security at the Eiffel tower.