Challenge
The amazing team at First Day of Spring challenged us to build the physical expression of their Make Trouble with Steve Madden campaign.
Solution
A how to trash your hotel room crash course, in a fully furnished make belief hotel room with bed, bath and bell-boy.
Result
A brick lane pop-up space was transformed to a no limits hotel suite; and the visitors had 3 days to write on the furniture and smash the walls.
concept & campaign by First Day of Spring