ING CARDBOARD LION

ING

 

Challenge

Make sure the small things matter, and watch it ad up to something big. Our friends at WINK translated this idea to a massive main-stage installation. 

Solution

In a collaboration with the amazing Basto Elbers we used an everyday item to create a larger than life interpretation of the ING logo.

Result

More than a thousand cardboard boxes of different sizes made up a 6 cubic meter lions head and backdrop.