Challenge
Create the ultimate getaway within all the ADE madness for both DJ’s and party people.
Solution
We imagined a trip back to when you didn’t have a care in the world, and created the ultimate ADE treehouse hideout including a wooden taxi to get you there.
Result
The Urbanears taxi was seen all over the city, thousands of people were sent back into ADE fully revitalised and if you were lucky wearing your new headset.