Challenge
Concept and build of the Absolut 2017 ADE party based on the 'This is Our House' campaign.
Solution
A throwback to the days of Chuck Roberts in the form of UV glow tape and blacklight, live performance and a visit by Chuck himself as cherry on the cake.
Result
A live rendition of the famous track in vibrantly glowing surroundings and UV painted visitors.
Campaign by First Day of Spring, campaign artwork by Pieter Ceizer.