Bye bye Beat the Drop

In 2014 Pepsi asked us if we could remix this viral video and general madness in order to turn it into a festival activation. BEAT THE DROP was the result. A giant motorised machine, with 5600 LED's and filled with more than ten thousand ping pong balls. The 'ball-pit' reinvented!

Today, two years, 20 festivals, 5000 drops, and 134K views on Facebook later we are retiring this machine. Thanks for the memories!

Special thanks to Joors, Niels A, Thierry, Multischriever and the rest of the team.

Check out the pictures below for a 'how its made' sneak peak.


artist impression


first test run

tech build

video shoot


and live!