In 2014 Pepsi asked us if we could remix this viral video and general madness in order to turn it into a festival activation. BEAT THE DROP was the result. A giant motorised machine, with 5600 LED's and filled with more than ten thousand ping pong balls. The 'ball-pit' reinvented!
Today, two years, 20 festivals, 5000 drops, and 134K views on Facebook later we are retiring this machine. Thanks for the memories!
Check out the pictures below for a 'how its made' sneak peak.
first test run